Carolina Della Corte
Verified Expert in Product Management
Product Manager
Carolina is a digital business, strategy, product, and marketing expert with more than 10 years of experience. 她推出了一个在线日程安排目录服务(iTurnos)，将该服务建立到1.5 million users and 7 million scheduled appointments.
Project Highlights
Expertise
Work Experience
Head of Operations
Content Doctor - for client GPTQ (General Practice Training Queensland)
- Managed overall digital marketing.
- 为医疗培训网站定义和开发分析、策略和内容.
- Served as the project manager for digital campaigns. Led a team of six.
- Automated email.
- Implemented a chatbot.
- Led online marketing.
- Managed social media.
Head of Product and Marketing
SlowAging Health and Wellness
- 担任一个创新的健康和保健应用程序的产品负责人- MVP创造.
- 作为项目负责人负责创意验证试点的创建和执行.
- 领导各种招聘数字活动的定义和实施.
- Oversaw business, marketing, and content strategy as the head of marketing.
- 为有关医疗培训、健康和福利的网站定义和开发内容.
- Managed online marketing and social media.
Digital Technology Advisor
Buenos Aires City Government
- 担任一个新的调度和队列管理系统(web和app)的产品和实施项目经理. http://www.lanacion.com.ar/buenos-aires/asi-funciona-fila-cero-app-no-perder-nid2244691.
- 分析和设计与宠物健康相关的新集成应用程序的策略和功能. http://www.lanacion.com.基于“增大化现实”技术/布宜诺斯艾利斯/ la-ciudad-lanza-una-plataforma-digital-que-reunira-todos-los-servicios-destinados-a-las-mascotas-nid2053459.
- 分析和设计新应用程序和现有应用程序的未来版本(包括聊天机器人)的需求. http://www.clarin.com/ciudades/chat-multas-infracciones-pueden-discutir-online-controlador_0_HJG9SfV77.html.
- Promoted and delivered new tools for internal communication.
- Analyzed procedures, 识别效率低下的地方，并为市民的体验提供改进. http://www.clarin.com/ciudades/evitar-intermediarios-negociados-partidas-defuncion-podran-tramitar-hospitales-48-horas_0_HJOUkj4V7.html.
Co-founder and Managing Director
iTurnos.com
- Launched iTurnos in 2009, 目前是一个盈利的SaaS在线日程安排业务，为+1安排了+ 800万次在线约会.5 million users in more than 800 online agendas and growing. (http://ar.iturnos.com).
- 在公司的最后一年里，使公司的收入增加了56%以上. 通过短信提醒和通知等补充产品创造新的收入来源.
- 担任线上平台及手机app产品经理(瀑布法).
- Served as the product manager for an operative platform (Agile approach).
- 创建商业模式，公司，营销和定价策略和实施.
- Formulated business plan. Analyzed business developments and monitored market trends.
- Designed and managed campaigns (online marketing, trade shows, direct marketing, radio, and press - spokesperson).
- 赢得了卓越的品牌知名度和客户的好评，从而巩固了公司在行业中的领先地位.
- 创建产品定位和信息，以区分产品在市场和扩大知名度. 制定定价策略，同时平衡公司目标和客户满意度最大化.
- Led re-branding project.
- 与客户和潜在客户进行销售和培训会议.
- Selected personnel, 培训员工，确保日常工作顺利进行，并对员工进行监督, offering constructive feedback on their work performance.
- Reviewed sales, customer concerns, 以及推动业务战略的新机会，并定义明确的目标和目标，并在每周计划会议上与其他团队成员(5名员工)进行沟通.
Business Strategy Consultant, Business Analyst
McKinsey & Company
- 曾担任巴西消费电子行业最大的参与者之一的战略营销顾问. Performed competitor benchmarking analysis, defined market positioning, 并为一家手机制造公司确定了潜在的产品改进.
- 为巴西电信行业的客户进行运营分析和咨询. 为一家电信公司提供基于跟踪和分析的运营改进建议.
- 为巴西最大的媒体公司之一提供战略咨询和商业分析. 为一家媒体公司定义5年战略，评估当前业务流程对用户和利益相关者的影响.
- 分析了巴西最大的农业公司之一的收购策略.
- 为巴西金融行业的一个大客户制定整合和运营策略.
- Performed a research analysis for a pro-bono client.
Project History
Mobile App Creation for iTurnos (Online Scheduling Platform and Directory)
http://play.google.com/store/apps/details?id=com.cormos.iturnos&hl=esLed product vision, iTurnos(市场领导者)首款移动预约调度应用的需求和设计.
Worked with software factory - Waterfall approach.
The project was completed in time and successfully. You can download the app at the link (it's in Spanish).
Pilot and MVP for Health and Wellness App
Led the conception, content, 为饮食和生活方式健康应用程序开发MVP，并进行试点想法验证.
I led content, marketing, recruiting, operations and implementation. It was a huge success.
I also defined requirements, flow, and design for the MVP app.
Virtual and Real Time Queuing Mobile App for City Government
http://www.lanacion.com.ar/buenos-aires/asi-funciona-fila-cero-app-no-perder-nid2244691Led product definition, design, and implementation of MVP. First app of its kind.
该应用程序允许市民通过首先过滤所需服务来搜索办公室，然后虚拟排队，以便在即将被叫到时到达办公室.
他们的想法是，这项服务类似于即时服务的方法论=没有候诊室的哲学.
iTurnos Platform Re-building Project
http://ar.iturnos.comLed the re-build of an existing functioning platform. Approved use cases, design, database structure, and API requirements.
It included a complete build-up and advanced functionalities.
Mobile App Creation for Pet Wellbeing for the City of Buenos Aires
领导移动应用的构思阶段、策略和需求定义.
Email Marketing Campaign and Automatization for Events Recruitment
http://gptq.qld.edu.au/agptIncreased the number of assistance to these events by 25%.
Integration and automation management: Active Campaign, SMS reminders, Straight2VoiceMail, emails, and real-time lists generation.
Chatbot Campaign Creation and Implementation
http://www.messenger.com/t/1494167980812359由于这次活动，在线聊天机器人的订阅者超过1000人.
Online Marketing Campaign to Increase Contact List
Increased newsletter signup by 300% on this particular campaign.
Education
Bachelor's Degree in Business Administration
San Andres University - Buenos Aires, Argentina
Exchange Program Participant in Business Administration
University of Pennsylvania - Pennsylvania
Certifications
Integrative Nutrition Health Coach
Institute for Integrative Nutrition
Advanced Business English
ACE (Australian College of English)
Official IBM Bits Exam
IBM
Skills
Tools
Asana, Basecamp, Slack, Botsify, Trello, Wrike, SurveyGizmo, Zapier, Mailchimp, Hotjar, Google Docs, Google Forms, Google Slides, Facebook Ads Manager, Advertising Tools & Platforms, Canva
Paradigms
Agile Product Management, Agile Workflow, Waterfall Development, Kanban, Scrum, B2B2C, Agile, Business to Business to Consumer (B2B2C)
Platforms
Zendesk
Industry Expertise
Sales & Marketing, Consumer Products
Other
Software as a Service (SaaS), Consulting, SaaS, Digital Marketing, Product Strategy, Business Development, Business Analysis, Typeform.io, ManyChat, Ad Campaigns, Content, Product Owner, Product Ownership, Business Model Canvas, Business Models, Product Management, Remote Work, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Product Design, Product Frameworks, Innovation, Product Discovery, Product Delivery, BRD, Software Requirements Specifications (SRS), Business Planning, Magisto, Product Conceptualization, B2B Product Management, Product Consultant, SaaS Product Management, Digital Marketing Product Manager, Enterprise SaaS, Chatbots, Advertising Campaigns, Survey Development & 分析，社会媒体营销，营销自动化，创业咨询，战略规划 & Execution, Business, Management Consulting, Business Consulting, Marketing, Product Marketing, Business Strategy, Strategy, Digital Strategy, Business Cases, Business Advisory, Consumer-facing Product Design, B2B, Content Management Systems (CMS), Startups, Startup Growth Strategy Development, Facebook Marketing, Facebook Promotion & Advertisement, WordPress, Buffer, Trackly, Microsoft Excel, Google AdWords, Digital, LinkedIn Marketing, Cryptocurrency
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